| Course Objectives:
APA 221 Advertising Design - VIEW -
1) Understand the importance of design and the computer in the advertising field.
2) Combine words and images that are persuasive and believable.
3) Solve technical problems involved in advertising preparation and execution.
4) Develop professional skill in designing a group of projects within the limitations set by an Art Director.
5) Understand the working relationship between designers, illustrators and advertising.
6) Gain knowledge of Macintosh operating systems with Quark-Express and Adobe Acrobat software.
APA 271 Typography for Print and Electronic Publishing - VIEW -
1) Learn to use Macintosh Computer and Adobe software programs as they relate to typography.
2.) Learn letterform design; vocabulary measurement systems, type as image and visual hierarchy.
3) Exploration of basic type design concepts of visual communication translated into digital images.
4) Develop a typographical vocabulary with a student test on vocabulary.
5) Develop an understanding of typography from subjective esthetic and objective analysis.
APA 262 Photographic Illustration - VIEW -
1) Understand computer software processes to prepare a finished photograph for stylistic manipulation.
2) Understand the relationship of photography and the computer in the illustrative field.
3) Apply creative computer processes to enhance illustrative design and graphic statement.
4) Combine photography and digital drawing to the production of computer modified illustrations.
5) Understand visual relationship between photography and stylistic design relating to illustrative media.
6) Learn Macintosh computer systems and Adobe PhotoShop and Adobe ImageReady software.
APA 282 Website Design 11 - VIEW -
1) Understand the processes involved in planning, organizing and launching a well-designed website.
2) Understand the usage of page templates, tables, file formats, links, text and graphics in a website.
3) Understand the technical processes of creating and maintaining a functioning website.
4) Understand the technical processes of animating graphics. 5) Understand the function and processes
of creating business forms and style sheets in website design.
6) Gain knowledge of Macintosh computer systems and Adobe GoLive and LiveMotion Website software.
7) Explore Adobe PhotoShop and ImageReady software\ as they pertain to Website programming.
|
