Student Proficiency - Associate in Science Degree

APA majors take 21 liberal arts credits including College level English, Art Theory and math. The
major provides a progressive sequence of courses to meet Quinsigamonds general education
core curriculum goals. Skill sets are measured as career preparation for job placement and
transfer in a series of Capstone courses containing measurable assessments for designated
general education component proficiency.

Core Curriculum Goals

Written Communication Skills - Students build on foundations established through first year course work
in English applying writing skills to more advanced demands of a specific course work of study. Applied Arts
courses that meet advanced Written Communication requirements:

APA 221 Advertising Design
APA 254 Print Production Processes
APA 285 Webmaster Production Processes

Oral Communication/Teamwork - Workforce trends indicate skills in teamwork and communication are
essential in the workplace. APA courses that concentrate on oral communication skills/teamwork:

APA 221 Advertising Design
APA 254 Print Production Processes
APA 285 Webmaster Production Processes

Quantitative Skills - AS Degree and APA Program graduation
requires majors to complete a college level mathematics course.

Technology: Applications and Resources - Applied Arts majors spend over 1600 hours on computer training achieving measurable Industry level application proficiency standards in ten major software design and Internet publishing packages. APA courses that specifically measure these proficiency

APA 221 Advertising Design
APA 254 Print Production Processes
APA 285 Webmaster Production Processes

Critical Thinking - The Applied Arts program has identified the following APA courses that require the
successful application of critical thinking skills and the synthesis of learned program concepts:

APA 221 Advertising Design
APA 254 Print Production Processes
APA 285 Webmaster Production Processes

Multiple Perspectives - The College offers a variety of courses
emphasizing diverse perspectives. Applied Arts faculty make a
concerted effort to include a balance of perspectives to promote
world citizenry and a global view within required reading and
support materials. The APA program has designated APA 285
Webmaster Production Processes as a capstone course
designed specifically to encourage a diverse Global perspective.

The Applied Arts Program transfer rate sees 50% of our graduates matriculate to state colleges and universities.
Four year programs exist at Framingham State College, Fitchburg State College, Westfield State College, and
Salem State College, Massachusetts College of Art and each University of Massachusetts campus.